A Sample Daycare Center Business Plan Template | ProfitableVenture

 

daycare business plan example

How to Write a Daycare Center Business Plan Conduct a market analysis of the daycare businesses in your area or hire a professional Write a detailed report of the information from your market erflites.cf a description of your daycare erflites.cf a document outlining your center's organization plan and a list. A business plan is quite complicated to make and may need a specialized skill set, but by studying our sample business plan for daycare, you will at least know the basics. The following are the parts of a business plan: Executive Summary. Summarizes the contents of the business plan by giving an overview of the company’s profile and goals. Sample Daycare Center Business Plan Template – MARKET ANALYSIS. Market Trends; In the United States of America, you will quite agree that there are lots of guardians who need to work almost round the clock to eke out a living for them and their families.


Sample Daycare Business Plan - 11+ Examples in Word, PDF


My Daycare Center will offer a secure, daycare business plan example, loving environment for children ages three months to six years and will be staffed by child care professionals trained in early learning programs and curricula. We intend to diversify our service offerings after our first year in business, thereby adding new revenue streams and increasing operating income.

Case has spent her entire professional career in child care and development, and most recently was the Child Care Teacher at Gaithersburg Child Care Excellence an accredited full service day care center from until A native of Colombia, she is a dedicated, positive and outgoing caregiver who has been extensively trained in child development and early-childhood education.

My Day Care Center will be a locally-owned, daycare business plan example, nationally-accredited full-service facility, catering primarily to families with children aged three months to six years pre-kindergarten and who are interested in bi-lingual learning English and Spanish. We plan to target working families with young children in the Gaithersburg, MD area.

According to the U. Our center will be conveniently located to most of these families, a significant number of which are Hispanic or Latino, a key demographic in this community. We intend to open our day care center on the west side of Gaithersburg, MD in close proximity to the affluent communities of Kentlands and Lakelands, but still within 15 minutes of Shady Grove Metro station and the historic East side neighborhoods, daycare business plan example.

Case has spent her entire professional career in child care and development, and most recently was the Child Care Teacher at Gaithersburg Child Care Excellence an accredited full service day care facility from until daycare business plan example He is a dedicated, positive and outgoing caregiver who has been extensively trained in child development and early-childhood education. Vieco taught kindergarten for six years in the Montgomery County Public School System, daycare business plan example, one of the most highly-regarded public school systems in the state.

A native of Bogota, Colombia, Mr. Vieco is fluent in Spanish, which will benefit the many Spanish-speaking parents in the Gaithersburg area. He will also translate our marketing materials into Spanish as we plan to target Spanish-speaking parents. Ford is a preschool teacher and is director-qualified for infants and toddlers. Vieco on a part-time basis. Inshe earned a 90 hour child care certificate and is currently working towards a B. As an unpaid advisor, he agreed to volunteer his time and expertise in developing and testing commercial facilities for the benefit of our children and staff.

He has been instrumental in creating a robust set of safety policies and procedures for both the inside facility as well as the playground and he will monitor and test our emergency procedures at least twice a year.

As our operations and customer base grows, we will periodically hire part-time teachers and counselors as third-party contractors in order daycare business plan example maintain an attractive child to teacher ratio. The funds will primarily be used for:. At this point, Ms. Case plans to manage My Day Care Center for many years, daycare business plan example, growing its customer base and increasing the value of the business.

However, Ms. Case in three to five years. Although it is possible that a national chain might acquire My Day Care Center, this is not expected as these chains prefer to plan and develop new locations as part of their long-term business development strategy.

Finally, locally-owned competing centers generally lack the financial and management capital needed to acquire a successful company. My Day Care Center is a true startup company, with no customers or operating history. Case sensed a need in the marketplace for a safe, nurturing center which could compete against the national chains on quality, service, and curricula but offer local advantages and a true bi-lingual capability. In order to be competitive with leading day care centers La Petite and KinderCare as well as cost-efficient, it will need to offer the following:.

Although the Washington D. Part of the start-up funds will go towards securing the lease, daycare business plan example. We intend daycare business plan example leverage our relationships with local families who appreciate our core offerings — safe, quality day care and excellent learning programs — into a series of new programs, customer bases, and revenue streams. A recent search source: daycare business plan example. Given its population of 65, residents and about 15, families, there is already one day care center for every families.

In addition to nannies, au pairs and baby sitters, there are about 55 child care centers. Economically, there are major employers in the area — IBM, Lockheed Martin and Medimmune — that provide financial stability to thousands of families while providing the need for daily out-of-home child care.

National chains doing business in the area include KinderCare 12 centers in Gaithersburg metropolitan area and La Petite Academy 19 locations within 30 miles of downtownand Bright Horizons 4 centers within 15 miles. Their Gaithersburg location is at Sioux Lane which is easily accessed by the affluent Kentlands neighborhood as well as routes and They position their services away from day care and towards early childhood education, and they do so quite inclusively, from daycare business plan example to cooking to social skills.

Consequently, they do not compete on price and have no interest in becoming the low price leader. This approach requires targeting parents who are less sensitive to price and more sensitive to learning and development. Naturally they daycare business plan example to support a high-quality, full-service brand with ongoing brand marketing and public relations efforts in order to educate parents about the value they confer and move the parents away from a pure price-based decision.

By continually informing parents about these benefits, Kindercare — at their expense — is educating the specific customer base, which is our targeted customer base. They provide cleaning, daycare business plan example, feeding and some education, though no curriculum per se, and are therefore not competing for the same clients as we are. Daycare business plan example thirty-plus years in business proves the viability of this approach.

We believe that by researching and examining these factors, we can develop a sustainable competitive advantage. As the center expands, we will continue to attract and retain full-time and part-time child care professionals who are state-licensed, dedicated to continuing education and passionate about early-childhood development. Most are free, and cloud-based and easy to use from either a PC or a Mac. As conditions warrant, we may purchase a comprehensive sales management program.

For computer maintenance and troubleshooting, we employ a mobile third-party service provider. These costs are provided for in our budgets on an ongoing basis. Combined, that totals almost 5, households, and with an average of 1. By year three, we plan on serving 25 to 40 children daily at our 2, square foot facility.

Our research showed that there are no full-service, accredited day care centers in Gaithersburg that are locally-owned and fully bi-lingual. My Day Care is poised to fill this service and price gap. Our credentialed, dedicated and experienced staff are able to conduct business with parents in Spanish as well as offer bi-lingual education to all their children.

On a national level, the recent Presidential actions that contemplate allowing amnesty to millions of immigrants most of which are families and come from Mexico and El Salvador will only increase our potential market as the Washington D. We intend to capitalize on this by asking parents to keep their money in the community. Finally, with the rapidly growing cost of private schools and universities — not to mention the pressures and stresses associated with gaining admission — many parents stress early-childhood education, socialization and collaboration as a vital factors in preparing for academic success.

This means more families in need of more child care. In this case, we view daycare business plan example industry as the Gaithersburg-area day care business which we estimate serves about 4, daycare business plan example, area families.

There are at least 54 centers including homes listed on childcareavenue. Since the vast majority of these companies are privately-held, there is little financial data to analyze.

The threat of new entrants varies depending on the type of facility and services being offered. The start-up costs are minimal, and the owner could list her service on care.

Full-service facilities like My Day Care Center who plan to trade on expert service quality and comprehensive and accredited education programs need a staff of credentialed teachers who can develop a curriculum tailored by age group, and price and promote these programs and curricula to a target set of parents. The personal credentials and school accreditations often take more than a year to earn, thereby creating a barrier to entry, and the center must be able to attract experienced professionals away from other employers, daycare business plan example.

In our case, suppliers refers to the supply of experienced child care professionals. This varies by market of course, as most child care professionals do not travel great distances for work. We are fortunate that both Ms. Case and Ms, daycare business plan example. Vieco are highly-regarded in their field and part of a professional network of credentialed teachers who can be recruited to My Day Care Center as our growth plans are realized.

We believe that as we educate and develop enduring relationships with their children, the bargaining power of the parents will diminish and they will become less price-sensitive.

In addition, there are business and government-based centers, nannies, baby sitters and au pairs, creating a plethora of child care substitutes. Therefore we must identify and target the subset of parents who value and will pay for our mix of professional experience, curriculum and location. The middle tier of the market — e.

However since the overall market is growing due to demographic trends, we expect that the quality providers will be able to maintain market share without resorting to lowering price daycare business plan example order to maintain share. Over time, we daycare business plan example that we will develop a strong reputation among the Hispanic and Latino parents, currently an under-served customer base.

Fortunately, we only need to serve about 14 to 15 children on a recurring weekly basis for us to cover our fixed operating costs. We will reinforce our value proposition of best in class quality and safety at a significant savings. As mentioned, there is an abundance of day care providers in the Gaithersburg area. Therefore, daycare business plan example, any new center needs a clear marketing strategy and a distinct value proposition, daycare business plan example.

Like all centers, My Day Care Center will target local working families, however, we intend to take market share away from the national brands by offering a better value to their core customers.

Specifically, our value proposition is based on:. Therefore, we are squarely positioning My Day Care Center as the most obvious choice in terms of service quality, price and convenience and this will be attractive to hundreds of area families, especially those who prefer local, women-owned businesses catering to those of Hispanic heritage.

As mentioned, we are primarily targeting customers who are willing to pay a premium for a center which enjoy a reputation daycare business plan example quality care and learning, daycare business plan example, safety, and convenience. We are referring to these as the Kindercare parents. This is our pricing baseline from which we will determine our baseline. We intend to promote our center and our unique value proposition on an ongoing internet platforms and periodic basis.

Internet marketing- This is the centerpiece of our promotion strategy. Our designers will borrow some of the look and feel of the best national sites, daycare business plan example. This will set us apart from the countless, local centers who rely on a simple basic listing on Care. Additionally, we will advertise on Gaithersburg-based websites, who will link to our site. We will promote upcoming seasons and new programs.

Referrals- Generally, the most valuable form of promotion comes from your customers. Especially when it regards a critical decision like care for a family member. We will use a proven referral engine like ReferralCandy.

 

 

daycare business plan example

 

Child Day Care Services Business Plan. Kid's Community College. Executive Summary. Executive Summary. Kid's Community College® aims to prepare its students to excel as young leaders of tomorrow by combining an exclusive collegiate-based curriculum tailored specifically for children with enhanced, first class child care services. How to Write a Daycare Center Business Plan Conduct a market analysis of the daycare businesses in your area or hire a professional Write a detailed report of the information from your market erflites.cf a description of your daycare erflites.cf a document outlining your center's organization plan and a list. Sample Daycare Center Business Plan Template – MARKET ANALYSIS. Market Trends; In the United States of America, you will quite agree that there are lots of guardians who need to work almost round the clock to eke out a living for them and their families.